P- Productions World Forum 2011

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link to the World Forum 2011 : www.worldforum-lille.org/fr/evenement_2011/vue_d_ensemble

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Recycling as a lifestyle
In today’s world the importance of recycling is becoming greater of a concern both for the general public and also to the economy. Recycling has become a major issue as scientific research has been suggesting for years that the earth is being depleted too fast to sustain a healthy balance. The importance of recycling is not only beneficial for the earth but also for businesses as they secure better relations with the consumers over the matter of saving the environment. In Buzau-Romania there is a group of four recycling firms: Greentech, Green Fiber, GreenWEEE and GreenLamp.All are private companies taking part from a bigger one Living Plastic SA. Greentech is one of the largest plastic recycling company from the South- East of Europe and the pioneer of plastic waste recycling in Romania. Greentech is a private company, established in September 2002. The main goal of the company is to become a European pole of plastics waste recycling. They can contribute to the cleaning of the environment for the present generation and especially for the next ones and the company is able to develop a profitable business through plastic waste recycling. With a monthly processing potential of 4,000 to of plastic waste, Greentech is able to recycle about 40% of the plastic packing from end users consumption. If this quantity will not be recycled, it will for sure reach the landfield, with disastrous consequences for environment. The company is actively involved in the implementation of "recycle" thinking of human society.The company has recycling plants in Romania, in Buzau and Iasi and in the neighboring countries: Macedonia, Serbia, Ukraine and Greece. The recycling process involves three stages. In the first stage the old products are collected and processed, where they are sorted, cleaned and made ready for recycling or manufacturing new products. The second stage involves the manufacturing of new products from the raw material obtained by the processing of the old products. Finally, the process ends with the purchasing of recycled goods by the consumers. GreenWEEE International is the biggest integrated treatment plant for electric and electronic equipment waste (WEEE) in Romania and one of the most modern in Europe. The company has been set up in January 2007 in Buzau and has started the production activity in February 2009 at 5 km from Buzau’s center, in a locality called Frasinu. The initial investment of 10.000.000 Euro enabled the construction of a modern production hall and the acquisition of some of the latest WEEE treatment technologies that comply with European standards. GreenWEEE plant has currently a capacity of 50.000 tones /year and provides collection, treatment and recycling services, collaborating with the organizations for WEEE management, sanitation companies, collectors, as well as different companies that owe WEEE. In Europe, the WEEE increasing rate is 4 times bigger than the one of household waste but their hazardous rate on environment and health is 10 times bigger than the one of household waste. Romania has undertaken in front of European Union the responsibility to collect yearly 4 kg of WEEE/inhabitant. GreenWEEE can ensure 70% of Romania’s WEEE recycling needs. By using the best treatment technologies the company protect the environment and, at the same time, they support the Romanian economy in obtaining raw materials that will be reintegrated in the economical cycle. By recycling, GreenWEEE give waste a new life, so future generations can enjoy a cleaner world. GreenLamp Recycling Company started its activity in May 2010 and offers a proper recycling of used lighting equipment. Each year thousands of tons of waste come in solid landfills and in worldwide incinerators. In our country, there are consumed, on average per year, about 7 -8 millions pieces of fluorescent tubes and HID lamps, but only a small percentage ends up being collected and recycled (10%). GreenLamp Recycling is the only recycler in Romania utilizing an in-house distillation process that is used in separating the individual components of Fluorescent tubes and other discharge lamps as high intensity discharge lamps (HID). Using The Superior Distiller the company is able to recover the mercury form the phosphor powder. Used lightening equipment has a major disadvantage as it contains many heavy metals and rare gases which are hazardous for environment and human health. Discarded bulbs can release approximately 2 to 4 tons of mercury per year into the environment if not properly disposed. Students: Teodora Urjan, Diana Stoica Teacher: Catalina Postovei Colegiul Economic Buzau/ Romania
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Yazaki Bulgarian Firm 0 1
ZOLLE
Zolle, or let’s go local! ‘Zolle’ in English means ’clods of earth’ and the name of this business is particularly evocative because it actually started in the rich and fertile lands of Lazio, a region in the centre of Italy. It was in April 2008 that it began in Rome on the initiative of two women entrepreneurs, Simona Limentani e Guila Debenedetti but the idea of ‘Zolle’ dates back to 2002 when Simona, a graduate in philosophy, went to Piedmont in Northern Italy to work for a farming cooperative ‘Cornale’ whose aim was to make the most of local agriculture. There in the spring of 2003 she met a group of Japanese farmers that since the 1980s had delivered fruit and vegetables directly to numerous Japanese families in Tokyo. Simona was really impressed by the original and relatively simple idea of these entrepreneurs: the farmers themselves decided what to deliver to their customers according to the season and the local production to guarantee freshness and healthiness. In 2007 Simona went back to Rome and involved Guila, an expert in management and auditing in her project but it took them more than ten months to find farms to collaborate with in Lazio and to get organized. +biodiversity+fairness+freshness+goodness+localness+simplicity+sustainability= - CO2 emissions, - packaging, - transport . ‘Zolle’ begins with the pleasure of eating good, healthy food all the year around and everyday knowing who produces it and how it is produced. It is a great asset to be able to eat food that changes from season to season and is produced by farmers that favour the characteristics of their region. The wellbeing that comes from food also depends on human relationships: trust is the keyword. Reciprocal trust between farmers and consumers means that families rely on farmers’ experience and wisdom and in turn they become regular and reliable buyers thus expanding the business. Good food not only tastes good but is good for people’s health, for the environment and for the economy: today similar organizations are spreading in Japan, the USA, Canada and Northern Europe. Caramadre, one of the farming cooperatives involved in the project. Caramadre is a small farming cooperative and it is situated in Fiumicino, near Rome and not far from the WWF oasis of Macchiagrande, the heart of the state natural reserve on the Roman coast. It consists of a 7.5 hectare property owned by the business (1.5 hectares are devoted to cold greenhouses) and 22 hectares of rented land. Eight business partners work on the farm: Claudio, Francesco and Daniele Caramadre, Laura and Paolo Meone, three Indian-born partners have joined the firm recently. The farm sells its own products directly to the public but it also supplies the city market at Ponte Milvio, ‘la Citta’ dell’Altra Economia’, and ‘la Cantina del Castello di Torrimpietra’. The cooperative does intense research and grows local varieties of vegetables; 10% of the seeds are reproduced on the farm (tomatoes, aubergines, melons, chards) and their products are certified as organic by IMC (a national agency acknowledged by the Italian Ministry of Agriculture). Claudio Casamadre is one of the owners : he is the son of farmers but in a way he ‘has gone back’ to agriculture: for years his cooperative has been cultivating varieties of fruit and vegetables that have long been forgotten and were off the market. The land is treated with great care not to impoverish it and only natural fertilizers like mineral substances, dung, compost are used. The result is high-quality production and intense research of different kinds of leafy greens. Zolle’s first three years in figures • from the initial 18 families, today 950 families receive Zolle’s products weekly • from 12 to 73 the number of farming cooperatives now involved in the business • from 2 to 18 the people who work for Zolle • 90% of the products are produced locally by farming cooperatives in Lazio • more than 100 varieties of fruit and vegetables are delivered by Zolle in 1 year • since January 2011 Zolle has been experimenting deliveries through a hybrid van-bike system to reach the traffic-crammed city centre • 3 new initiatives have started recently: ‘Zolla pronta’, organic dishes already cooked for you; ‘Zolla single’, for people who don’t leave the city during the summer; ‘Zolla estate’, more fruit and easy-to-cook veggies. Class 4 CL of LSS ‘F. Enriques’ - Rome
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